Clue Challenge Day #2: Guess the Ingredient Used in 50% of Products

Clue Challenge #2 – Guess the Ingredient Used in 50% of Products

Think about your day.

Walk into any supermarket and pick up a few random products—chances are, the same ingredient is hiding in nearly half of them. From breakfast to skincare to packaged snacks—one single ingredient quietly powers nearly half the products you use.

Read closely, connect the dots, and see if you can uncover the ingredient that quietly powers everyday products across the globe.

Today’s Challenge Clues:

Consider the following statements:

  • Found in ~50% of packaged supermarket products
  • Often referred to as a “Ghost Ingredient” because it can be disguised under over 200 different names on labels
  • Key global producers are Indonesia and Malaysia
  • Expansion is heavily associated with the loss of Tropical Rainforests in Southeast Asia, particularly the “Heart of Borneo”
  • Increasingly discussed under EUDR (deforestation & sustainability rules)
  • Scientific name: Elaeis guineensis
  • Used in foods, cosmetics, detergents, and even biofuels
  • Known for high yield and low cost, making it dominant globally

Take Your Guess

Do you know the ingredient already? Think before scrolling.


Answer Reveal

Not today. The answer will be revealed tomorrow along with a brand-new challenge.